San Diego United Way Volunteer Ad 2

San Diego United Way Volunteer Ad 2

San Diego United Way Volunteer Ad 2 This full page newspaper ad one of three in a campaign of three designed to boost volunteerism, to get more actual volunteer volunteers at United Way agencies— at the time, 85% were court-appointed, working off community service...
San Diego United Way Volunteer Ad 1

San Diego United Way Volunteer Ad 1

San Diego United Way Volunteer Ad 1 This full page newspaper ad was the lead ad in a campaign of three designed to boost volunteerism, to get more actual volunteer volunteers at United Way agencies— at the time, 85% were court-appointed, working off community service...

Scripps Memorial Hospital Print Ad 2

Scripps Memorial Hospital Print Ad 2 This small space newspaper ad was designed to create a demand for mammograms at a time when they were relatively new, and the general media buzz was around regular sel-examination. This ad drove home the inadequacty of...
Scripps Memorial Hospital Print Ad 1

Scripps Memorial Hospital Print Ad 1

Scripps Memorial Hospital Print Ad 1 This spread ad, for the launch of the hospital system’s new Mericos Eye Institute, appeared in Reader’s Digest magazine, playing of a little-known statistic about cateracts— that as cateracts get thicker, they cause a need for new...
SanDisk Print Ad 4

SanDisk Print Ad 4

SanDisk Print Ad 4 This spread trade ad was the fourth of four in a campaign to position the SanDisk Ultra 8.0 SD card as the memory card of choice for top nature photograpers, playing off the more dangerous things in their lives, with the SanDisk Ultra 8.0 SD card...