DuPont ASANA Insecticide Print Ad

This spread trade magazine ad shows the one thing cotton farmers want to see most— airplanes that spray insecticides, ON THE GROUND— because any time they see a plane in the air, regardless of whether they ordered a spar or not, they feel a pain in their wallet. No wonder—  spraying 1,000 acres with an insecticide like ASANA costs upwards of $10,000 FOR EVERY SPRAY—something they have to do between 12 and 14  sprays per season. ASANA  gives them two more days between sprays, saving 1-2 sprays,, upwards of $20,000 a year. Planes on the ground screams this to cotton farmers..