Kodak Professional E100 Film Launch Direct Mail

This direct mail piece, with response card was the linchpin launch of Kodak Ektachrome E100 color transparency film, the re-engineered version of the film Kodak lost the patent on to Fuji several years earlier. This piece went out nationwide to 348,749 professional photographers, generating 306,899 responses, claiming 613,798 free rolls of the new film.