dougpottercreative | Work that works.

Work that works.

Ideas that move people.

Thinking that really sells.

Results-driven marketing.

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88% dm response rate.

This direct mail piece for the launch of Eastman Kodak E100 color transparency film went out nationwide to 348,749 professional photographers, generating 306,899 responses, claiming 613,798 free rolls of the new film.

Huge grand opening.

This multimedia campaign for the grand opening of Wahington Park Mall in Bartlesville, OK won a Gold Effie for marketing effectiveness— the VIP grand opening breakfast invite got 229 RSVPs (235 were mailed), and over 93,000 people visited the mall the first weekend it was open, nearly double the entire population of the town of Bartlesville.

Making classes swell.

This ad campaign for the Childbirth Education Association resultted in a 43% increase in class registrations over a six month period, resulting in the need for two additional evening classes being added.

A summer of sellouts.

This ad campaign for Appalachian Wildwaters rafting tours led to 117 of the West Virginia company’s 145 day season selling out completely. Occupancy on non sold-out dates averaging 85%.

Sparkling sales gains.

After this 13-week ad campaign for West & Company jewelers, orders for custom-designed pieces spiked by 38%, with the average order increasing by over $1,000.

Volunteerism reborn.

At a time when volunteerism was at an all-time low— 85% of the volunteers at United Way agencies in San Diego were court-appointed, working off community service hours in lieu of jail time, this ad campaign saw a 47% increase in real, voluntary volunteers in just 4 months.

Major major success.

This direct campaign launching the new 4-year Gerantology major at St. Bonaventure University resulted in the program being completely full, with a two-year waiting list, before its first year of operation.

Doug Potter Portfolio

Employee Communications